Outdoor Education Advisers' Panel

Outdoor Adventure Week 2010 - PRESS, PUBLICITY AND PR EVENT – to help you use OAW010 to raise your profile in the media”

Outdoor Adventure Week 2010 - PRESS, PUBLICITY AND PR EVENT – to help you use OAW010 to raise your profile in the media”
2010 is a special year for outdoor-learning. The BBC has agreed to partner with OAW, offering to support web promotions, calls to action, a local and national on-line event locator which will help providers raise awareness of what they offer. Last year, through OAW09, we tracked over 6000 events across the UK. This year the BBC has found us and together we are looking for well over 2 million! Right now full details are being agreed with BBC Education, Partnerships, Communities and Programming Units, but the Press and Publicity Day is when you can get to know more and find out how to make the most of this step-change opportunity for the outdoors.

Full background as well as Press and PR skills will be included, with practical tools to help you manage your own campaigns and promotions within the BBC and OAW010 opportunities.

10.30am - 4.00pm 11th December 2009 Carrs Lane Church Centre Central Birmingham - £50 including course folder, all materials, refreshments and lunch.

Other possibilities are to invite Campaign for Adventure to input at your event, or to purchase the 37-page Press and Publicity Manual from Campaign for Adventure for a donation of £20 to CfA. Ian Lewis FRSA O: 01730 233652 M: 07802 423502 E: ian@lifecollege.org